Snapple Island Ferry

Once upon a time, Colin Jost and Pete Davidson bought a Staten Island Ferry. And for years, it kinda just sat in the shipyard and became a home for raccoons. That is, until Snapple came along and decided to host a comedy show on the boat.

Now, I know what you’re thinking. Why would a tea and juice brand do a thing like that? Well, Snapple is all about giving people a refreshing break in their day-to-day lives. And the only thing as refreshing as a Snapple is comedy. Plus… the word “Staten” does sound sorta similar to “Snapple.”

And thus, the Snapple Island Ferry set sail. Metaphorically. (It doesn’t have an engine anymore.)

The night went a little like this:

Pete and Colin helped us promote the event.

Each comedian did a 10-minute set. With jokes like…

@NYDOT did we nail it or did we nail it

Did someone say “PR dump?!?”

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